2017 Chubby Gorilla® Expands Fullerton Facility to Strengthen North American Operations

As demand for its innovative packaging solutions continued to climb, Chubby Gorilla® took decisive action to strengthen its U.S. operations. In 2017, the company expanded its Fullerton, California facility by an additional 4,800 square feet—a move designed to increase efficiency, streamline fulfillment, and support a hastily growing customer base across North America.

The expansion added much-needed warehouse capacity, allowing for greater inventory management and faster order processing. At the same time, the additional office space created room for team growth, fostering stronger collaboration across sales, customer service, and logistics. With these improvements, Chubby Gorilla® was better equipped to handle larger order volumes, diminish lead times, and enhance the overall customer experience.

More than just a physical upgrade, this investment reflected the company’s long-term strategy: to align infrastructure with innovation. By ensuring that its operations could scale alongside its ambitious product development and global expansion goals, Chubby Gorilla® positioned itself to maintain its reputation for reliability and service excellence in a competitive marketplace.

The Fullerton expansion demonstrated Chubby Gorilla’s ongoing commitment to its customers and its vision for growth. It wasn’t simply about adding square footage—it was about building the foundation to serve an evolving industry and to continue setting new criterions in packaging worldwide.

About Chubby Gorilla®

Chubby Gorilla® was founded in Southern California with one primary goal in mind: Make great products that people love using. Everyday, that simple goal informs every decision we make. From the unique design to the high-quality materials that we use in our products, our team works tirelessly to create aesthetically unique products that meet the consumer’s needs. Chubby Gorilla® thrives on innovation. We have been awarded over a hundred patents and registered designs and serve over 100 countries across the globe. These efforts have undoubtably made Chubby Gorilla® a market leader in providing packaging to the e-liquid market and similarly positioned the company to engage emerging industries.